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Marketing
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Teaching
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Summer term
Consumer Research
Master Consumer Research Module: Marketing I Coordinator: Dr. Sören Köcher Scope/ Credits: 4 SWS / 7,5 Credits Course Type: Lecture and Exercise Language: German Content Consumer research investigates [...] (1) basic introduction to consumer research, (2) classical and (3) novel research approaches, and (4) online research methods. In the accompanying exercise course, students extend the knowledge and skills …